A few months ago, Microsoft launched their new search engine: Bing. Since it’s launch, there are many discussions and debates about whether Bing will overtake Yahoo and Google. Although it is still very early to talk about Bing disposing the big 2, the future seems good after several good reviews about Bing.

It does not matter whether Bing is going to be the new number 1 or number 2. The fact is, Bing is definitely going to capture a bigger market share compared to its predecessor MSN Live. So it is important that you know how to optimize your website for Bing. Now, let me share with you a few tips to get your website to rank high on Bing.

1. Name your HTML pages properly. If a page is talking about cleaning services, you should name your file as “cleaning-services.html”, using hyphen to separate each word. Using important keywords to name your files will definitely help in Bing optimization.

2. Make sure the title is relevant to the content of the page. Title tag optimization is very important when it comes to Bing optimization. Place important keywords at the start of the Title and make sure that the keywords you use are relevant to the content of the page.

3. Register your domain name early and don’t change it unnecessarily. The age of a domain plays a part when it comes to SEO. Bing tends to like older domain names. So you choose the right domain name from the beginning so that you don’t need to change it after a year.

4. Add more content to your website. Search engines love content, especially Google and Bing. So if you have articles, post them onto your websites. If not, add a blog to your site and update it regularly.

5. Keep your URL simple and static. URLs that change frequently are difficult to index. So make your URL static and keep it as simple as possible. Remember to place keywords in your URL.

6. Build links. Link building is an important process of SEO. If you want to rank high on Bing, get other sites to link back to your website. Bing will see your site as popular and reward you with high rankings.

7. Rank well on Google. If your site ranks well on Google, most probably you will rank well on Bing.

So start optimizing your website for Bing today and get more traffic to your website.

Because getting free backlinks is so time consuming you have to do it right to maximize the linkjuice you get from each and every link. Spending hours building links that carry a low value is just a waste of time. There are 3 big mistakes that most website owners make when building free back links.

First Mistake

Reciprocal links used to be the link building strategy of choice a couple of years ago. Basically it’s an exchange of links between 2 sites. You link to me and I link to you. We both benefit, right? Well, not anymore. Reciprocal links are fast becoming absolute as Google is catching on to this practice. With link farms springing up all over the net, getting thousands of reciprocal links became too easy. One way links carries a lot more value and although reciprocal links are an easy way to get free links, it is time intensive and probably not even worth it anymore.

Second Mistake

Google’s page rank algorithm is getting smarter and smarter. One of the big changes in the way page rank is calculated is Google’s ability to determine relevancy. This is where anchor text comes in. Anchor text is the highlighted hypertext that contains the actual link. What this allows Google to see is what the link is for. It helps them determine how relevant the link is based on the keywords and the site it’s linking to and from. When building free links you should always try and use anchor text in your back links. It will give you some additional link juice.

Third Mistake

These days a lot of forums and blogs have a tag called the “nofollow tag” which basically tells the search engine spiders not to follow links in the site. If you get a backlink from a site with a nofollow tag it won’t be picked up by the search engines and it won’t count as a link. Although there’s a lot of debate on whether these actually count as links it is probably not worth your time and effort to build links from nofollow sites. Get yourself the SEO Addon for Firefox which will automatically highlight nofollow links.

Building free back links is all about getting as much link juice as possible for every link you build. It can take a lot of time to build free backlinks and maximizing the effects of each link goes without saying. By just avoiding these 3 mistakes you can exponentially increase the effectiveness of your links. Regardless of what you do, you have to keep building links. Links will get you ranked and links will make you more money.

Link building is one of the key components of SEO. Because it is so vital, it is important to be aware of what to look for and how to correctly go about link building.

The important thing to remember about link building is this – are the sites you are looking at linking to relevant? You might have noticed when you do a search on a search engine like yahoo or Google, next to the website is a percentage. This is the percentage that the search engine rated the site as relevant to the key words you put in. So you might be asking how Google creates this percentage of relevancy? The answer is simple. While it is not the only factor, one of the key factors is the number of sites that contain your link. To get your link on someone else’s page usually involves something called a link exchange or reciprocal link. What this means is, basically, they will put your link on their site in exchange for you doing the same. Here is where the relevancy now comes in. It is vital to make sure that the sites you use for this portion of SEO link building are related in some close fashion to your site. For example, if your web site is on golf and golfing, then a link to a fishing site is not going to be relevant. Not having relevant links in your SEO link building can have a negative impact on your search engine rating .So think carefully before trading links.

Another key to remember with SEO link building is that most search engines prefer the turtle approach. That is to say, slow and steady wins out in the end. Search engines will usually give higher rank and relevancy ratings to those sites that show steady, slow and consistent upward motion.

There is one exception to relevancy ranking that might have an effect on your SEO link building strategies and the time frame you have in mind. Some search engines will not rank a site unless it has been active for a minimum of six months. This time when your site will be unrankable is a good time to practice your SEO link building. It allows a link to age. The longer a relevant link sits on your site and vice versa, the more favorable it is looked upon.

Follow these guidelines when planning out your SEO link building strategy to help ensure that your site makes it all the way to the top. Remember with SEO, link building is all about the relevancy.